Client: Grubhub

Grubhub, a leading online and mobile food-ordering and delivery marketplace, is committed to connecting diners with local restaurants. With a presence across numerous cities in the United States, Grubhub is redefining the dining experience for millions of customers by making food ordering more convenient, accessible, and rewarding.

THE PROJECT GOAL

Our collaboration was aimed at intensifying Grubhub's footprint in key local markets in the east coast region and increasing the brand's visibility. We aimed to foster stronger community ties, enhance local marketing strategies, and boost brand loyalty among new and existing customers.

Acting as an extension of their in-house marketing team, I was brought on as a freelance Manager, Brand Ambassadors. Combining innovative marketing strategies with in-depth local market knowledge (Boston), I spearheaded Grubhub's localized campaigns.

THE CHALLENGE

Become the preferred delivery app among the other existing delivery apps in the area that had more restaurant partnerships.

THE PROCESS

I spearheaded the development of localized marketing strategies by:

  • Collaborating with local restaurants and businesses to create tailored promotions and offers, thereby driving mutual growth.

  • Managing onsite guerilla marketing events to strengthen Grubhub’s presence and connect with customers on a personal level.

  • Leveraging local brand ambassadors to amplify our marketing message and reach a wider audience.

Boosting Brand Engagement

Recognizing the importance of customer loyalty, we:

  • Created discounts specifically tailored to local preferences and dining habits.

  • Implemented targeted field marketing campaigns to engage with the local community and receive direct feedback.

  • Conducted market research to understand customer needs and adapt our strategies accordingly.

Enhancing Field Operations

My role extended to improving the efficiency of field operations by:

  • Working closely with delivery partners to optimize delivery routes and improve customer satisfaction.

  • Train and empower a team of local brand ambassadors to effectively communicate Grubhub's value proposition.

  • Regularly evaluate and refine marketing strategies based on data-driven insights and local market trends.

THE RESULTS

Throughout the 4-month campaign, we achieved significant milestones:

🌟 Developed and executed successful local field marketing campaigns, resulting in a 25% increase in new customer acquisitions

🌟 Strengthened partnerships with over 100 local restaurants, enhancing Grubhub’s menu offerings and restaurant visibility.

🌟 Increased brand loyalty and customer engagement through innovative service discount offers and presence at local events where target audience would be present

My collaboration with Grubhub not only enhanced their local market presence but also established a scalable model for future market expansions. The blend of strategic local engagements and data-driven insights set a new benchmark in Grubhub's approach to field marketing.