Client: NumaAroma

Numa Aroma is an intentionally curated luxury candle boutique specializing in affordable bougies parfumées - hand-poured, soy wax custom blend candles.

PROJECT SUMMARY

Objective: To develop and market a range of soy wax candles tailored for behavioral technicians and travel nurses, focusing on stress relief and portability.

Target Audience: Behavioral technicians and travel nurses who require stress-relief products due to their demanding work environments.

Key Challenges: Identifying specific needs of the target audience, differentiating from competitors, and establishing effective distribution channels.

THE PROCESS

1. Market Research and Idea Generation

  • Identified the unique requirements of behavioral technicians and travel nurses.

  • Conducted competitor analysis to find a market gap for portable, therapeutic candles.

2. Product Development

  • Conceptualized a range of soy wax candles with soothing scents and therapeutic properties.

  • Collaborated with R&D to ensure product effectiveness and appeal.

3. Branding and Key Messaging

  • Developed key messages emphasizing calming effects, ease of use, and health benefits.

  • Created a serene and professional brand image to attract healthcare professionals.

4. Network Utilization

  • Leveraged CEO’s existing networks in the healthcare and university sectors for marketing and feedback.

  • Initiated targeted marketing campaigns via healthcare conferences and online platforms.

5. Launch and Distribution

  • Orchestrated an online and offline launch strategy.

  • Established accessible distribution channels for the target audience.

6. Feedback and Iteration

  • Actively sought customer feedback post-launch.

  • Iterated the product based on insights, improving scent variety and packaging.

THE RESULTS

  • Successful sold-out launches with positive reception from the target audience

  • Notable increase in brand awareness within the healthcare professional community

  • 35.1% increase in followers in 30 days through organic content

  • Valuable customer feedback for continuous product improvement