Client: NumaAroma
Numa Aroma is an intentionally curated luxury candle boutique specializing in affordable bougies parfumées - hand-poured, soy wax custom blend candles.
PROJECT SUMMARY
Objective: To develop and market a range of soy wax candles tailored for behavioral technicians and travel nurses, focusing on stress relief and portability.
Target Audience: Behavioral technicians and travel nurses who require stress-relief products due to their demanding work environments.
Key Challenges: Identifying specific needs of the target audience, differentiating from competitors, and establishing effective distribution channels.
THE PROCESS
1. Market Research and Idea Generation
Identified the unique requirements of behavioral technicians and travel nurses.
Conducted competitor analysis to find a market gap for portable, therapeutic candles.
2. Product Development
Conceptualized a range of soy wax candles with soothing scents and therapeutic properties.
Collaborated with R&D to ensure product effectiveness and appeal.
3. Branding and Key Messaging
Developed key messages emphasizing calming effects, ease of use, and health benefits.
Created a serene and professional brand image to attract healthcare professionals.
4. Network Utilization
Leveraged CEO’s existing networks in the healthcare and university sectors for marketing and feedback.
Initiated targeted marketing campaigns via healthcare conferences and online platforms.
5. Launch and Distribution
Orchestrated an online and offline launch strategy.
Established accessible distribution channels for the target audience.
6. Feedback and Iteration
Actively sought customer feedback post-launch.
Iterated the product based on insights, improving scent variety and packaging.
THE RESULTS
Successful sold-out launches with positive reception from the target audience
Notable increase in brand awareness within the healthcare professional community
35.1% increase in followers in 30 days through organic content
Valuable customer feedback for continuous product improvement